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Startup Differentiation Strategies in the AI Era: Let's Properly Promote Our AI Technology

Tip

Published Jun 27, 2025

Jiheon Bae

Managing Patent Attorney

Startup Differentiation Strategies in the AI Era: Let's Properly Promote Our AI Technology

Tip

Published Jun 27, 2025

Jiheon Bae

Managing Patent Attorney

Trends in the Widespread Adoption of AI Technology

Recently, most startups are incorporating AI directly or indirectly into their solutions. This can also be confirmed in the patent application trends of startups.

PR Strategies for AI Utilization

It is no longer easy to PR just the fact that AI has been applied to the solution. To achieve true differentiation, one of the following conditions must be met:

  • First Application of AI in the Field: Solving technical challenges that arise in the AI utilization process/ Market preemption

  • Dramatic Convenience Through AI: Creating groundbreaking results/ Customer satisfaction through AI utilization

  • Proprietary Core Technology: Holding unique technologies related to AI model design by the company

If you fall into one of the above three categories, clearly present your related appeal points.
If not, rather than distracting the focus with AI discussions, explain the true core functions of the solution. We at Willo Patent Law Office are here to help.